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© 2021 Excellerate. All Rights Reserved

Marketing Writer

Location

Pune

If you understand the difference between a content writer and a marketing writer then you are the person we are looking for!

Responsibilities:

  • Understanding our markets, challenges, and how our technology solutions help solve them.
  • Create content for various external-market-focused marketing initiatives. These include blogs for the website, video scripts, solution information pages, and pitches, amongst others.
  • Build relationships with SMEs to generate new blog posts, whitepapers, eBooks, webinar topics, and other thought leadership content.
  • Manage the content journey for specific pieces from conception to delivery.
  • Write (70%) / edit (30%) B2B technology content.

Qualifications:

  • 6+ years of experience in technology content creation.
  • Must have intermediate to advanced SEO knowledge and how to apply it to the content that this individual would create.
  • Detail-oriented and ensure that each piece of content is appropriately proofread and accurate.
  • Preferably an engineering degree or significant experience working in technology companies
  • Enthusiasm for the software industry and a technical aptitude.
  • Knowledge of regulated industries such as financial services, pharma/healthcare, and insurance.
  • Demonstrated history of crafting compelling copy and marketing content.
  • Demonstrate a clear process for content research, development, delivery/publication, and measurement.
  • Experience formulating a clear point of view on technology-driven solutions for real-world problems and creating a concise and well-written narrative to express it.
  • Excellent written and verbal communication skills. Responsive to feedback. Ability to work in a fast-paced environment and manage multiple projects simultaneously.
  • Must be well-versed with on-page SEO and be able to optimize their own content for SEO.
  • Experience working with the WordPress CMS.

    Attach your resume (1MB max size, pdf/doc/docx/txt allowed)

    “Excellarate brings a good mix of results-oriented industry experts together with offshore staffing to focus on a business problem. The end result being able to quickly deliver results in a cost-effective way.”

    Jonathan GelhausChief Information Officer, Time Investment

    “They seamlessly integrate with our team. We started seeing results within the first sprint. And due to the team's responsiveness, we were able to get our product to the sales cycle within 7 months.”

    Jim NalleyWHZRT

    “The team ramps up fast, is technically competent and therefore understands complex product requirements faster. With them, Tangoe has reduced cost by 2:1.”

    Mike WatsonTangoe Wireless

    “They are different because of the quality of their leadership, efficient team and clearly set methodologies. Studer gets high level of confidence from them along with significant cost advantage of almost 50%.”

    Wayne HydeStuder Group

    “The team is undoubtedly the 3rd generation of engineers, experts in agile programming and mobile technologies, who focus on processes and timelines, but never compromise on Quality. They have played a vital role in our scaling up and was a perfect partner in terms of cost, efficiency, and schedules.”

    Herman SpencerQuickoffice

    “They make the time zone differences work FOR the customer, enabling a positive experience for us. Seeing is believing, so we decided to give it a shot and the project was very successful.”

    Ron WatsonCentric Software

    “Partnering with them has helped ExamSoft considerably on reducing cost and has given the advantage of 24x7 development cycles.”

    Mark HaneyExamSoft

    “Their agile processes and daily scrums were very valuable, made communication and time zone issues work out successfully.”

    Ed HerreraPDX, Inc

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